It is very common (almost required) when reporting on companies/startups (and even people) to mention their location. Doubly so if the location isn't where the reporter is located or where you may assume a different location not given that information. Sometimes in the title. Almost always in the body. Including a location is part of journalism.

"US based startup brings families together. "

"Silicon Valley startup revolutionizes washing clothes."

"Researchers in Germany find life on Mars."

"DC defense contractor wastes millions of dollars in government money."

I just Googled for a second and found "Wipro sells 8% stake in US-based startup Axeda, bought after Rishad Premji took over as strategy head"

This was on Slashdot the other day - "European Researchers Develop More Accurate Full Body Polygraph"

None of those sound odd or are nationalistic labels. Why do you assume that simply mentioning Isreal is being nationalistic?