We got a portable DVD player to add to our arsenal of distractions for our toddlers on long road trips. One of the DVDs we purchased—an Elmo sing-along—prohibits the viewer from skipping the five-minute donation plea that plays before the menu. This is especially frustrating because the kids will inevitably bump something requiring playback to be restarted (even with the button lock enabled, the disc door can still be opened) at least once an hour.

Whoever made the decision to set the "unskippable" flag on that track must have absolutely no familiarity with their customer base. For the vast majority of parents, I'm sure the effect is exactly the opposite of what they intended: if I was ever considering donating to Sesame Workshop, I'm certainly not anymore.