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Re:Benefits of Selling Outside the Mac App Store by rtpg on Saturday January 03, 2015 @01:09AM (#8830061)
>That said, for my side project ( http://artfulmac.com ) it is absolutely worth it to me as a solo developer to pay Apple their 30% to have them handle fulfillment (including system-integrated update notifications), payment processing (with currency conversion), tax form creation, and refunds. It's a trade of financial overhead for time. The App Store also conveys a sense of trust to consumers.

There's also the fact being on the App Store is a form of advertising. I think this is more obvious in Steam, which basically creates markets for games that had none before (usually because indie game developers are not necessarily good marketers). I know I've "browsed" the App store to look at things.

In these sales, it's not getting only 70% of revenue you would have otherwise, it's getting money you would not have gotten at all if you weren't present on the store.

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