Obviously offering one of everything isn't what Apple does.

Offering the _best_ of everything is. So shipping a crappy SSD is dumb. (Personally I strongly suspect it's because they can get closer to that 100% hardware markup they love on a lower-end model, than because it's greener. But I'm sure "green" sounds better.)

I think "best" is part of the perception they market, but the reality is that they off er a variety of products that don't suck. Sometimes that comes across as "high end" because of how many other bag-sucking PCs are marketed as "cheap."

But seriously, when was the last time an Apple computer has the fastest CPU? Or the largest laptop screen. Or anything with a card reader. Or blue ray... Just pointing out that they are entirely willing to avoid the absolute top of the line and have done so consistently.

Maybe it's a margin thing as you say, I don't know...