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Re:Ask HN: What are your favorite recipes on IFTTT/Zapier? by mikeknoop on Thursday December 18, 2014 @07:06PM (#8770432)
I'm kind of cheating here, but one of my favorite set of Zaps is brand monitoring.

Basically, get notified whenever your company is mentioned in RSS feeds, Reddit, Hacker News (ahem), etc...

We actually did a pretty long write up on this exact use case here: https://zapier.com/blog/monitor-brand-mentions/

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