Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS
by csq on Thursday December 18, 2014 @11:43AM
(#8768130)
Marketing doesn't write the specs for the product. Product management does. It's okay, man. Marketing is a thing. It's just not all things.
Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS
by standrews on Thursday December 18, 2014 @04:55PM
(#8769879)
Word.
Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS
by blumkvist on Thursday December 18, 2014 @05:15PM
(#8769974)
>Product management does.
Maybe in start-ups or 1-product companies. Even then, this is not a good practice. Your customers will make a choice between you and competitors/substitutes. The product team does not know or understand this process. They don't do choice modeling, they write code.
How would you build your product if you don't know what the market conditions are? How do you find out what the market conditions are? By segmenting the market by behaviour/need/price sensitivity, then targeting a segment which is underserved (or you can serve better), and finally positioning your product to cater to that particular segment with specific product design, messages and distribution channels.
Marketing doesn't develop the product. It just designs it (writes the specs).