How Pipedrive went from 0 to 10,000 paying customers in SaaS

Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS by porter on Thursday December 18, 2014 @09:43AM (#8767374)

A decent product is just entry to the game. It sounds like what made pipedrive successful is AppSumo.

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Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS by standrews on Thursday December 18, 2014 @09:47AM (#8767395)

AppSumo promotion definitely played a role, but if I had to pick just 1 thing behind getting to 10k customers, this wouldn't be AppSumo. Furthermore, this wouldn't be any one thing.

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Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS by jonathancordeau on Thursday December 18, 2014 @10:59AM (#8767854)

...but if you had to pick one thing, what would it be? Curiosity abounds.

Context; I've been a paying PipeDrive customer for a couple years. Not sure how I originally was exposed to the product, (not appsumo), but I've stayed because the of the product.

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Re:How Pipedrive went from 0 to 10,000 paying customers in SaaS by standrews on Thursday December 18, 2014 @11:54AM (#8768203)

One thing in addition to the product? The hustle in the beginning to get the product in the hands of the right people. Appsumo was part of it, but not a very big part of it compared to hundreds of hours that founders spent in pitching and "doing things that don't scale".

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