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Re:Ask HN: Good advertising network for a site with 4M views... by davismwfl on Wednesday December 17, 2014 @01:32PM (#8763520)
Sounds like petercooper would be a great contact to reach out to.

There was also a thread the other week https://news.ycombinator.com/item?id=8709438 that was how to monetize a smaller site, but the basics are still the same to a certain point. But without knowing the content its kinda tough to give specifics.

Some ideas, you can collect data/posts from the site into ebooks and sell those, or provide training from the site on specific topic etc. And if you haven't already I would be building the email list for a newsletter, cross promotions etc, all of which convert at a much higher rate and do really well.

I would think that out of 4M views per month you should be able to monetize it in multiple ways, so you do not put all your eggs in one basket as well.

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