While I'm sorry to hear of a business shutting down, I can't help feel a sense of joy that the advertising business model is beginning to lose ground. Im sure the Internet and the world benefitted from such a model, but at this point, I believe, the Internet and humanity will benefit from ditching all the useless junk that really just gets in the way and annoys people.

I'm probably not alone in this, but when I see an ad on a page, I register a note in my memory model to never buy anything from that given company as payback for polluting my experience.