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Re:Ask HN: Please review my new startup. [Free account for H... by nkohari on Sunday October 11, 2009 @07:38PM (#875544)
So you're saying that, until I have the time to invest in my own branding, I can just use the Coke logo instead?
Re:Ask HN: Please review my new startup. [Free account for H... by shpxnvz on Sunday October 11, 2009 @08:08PM (#875592)
No, he's saying you can imitate a design that is not protected by trademark; quite unlike the Coke logo.

They do declare copyright on the design, but that doesn't protect against designs that are merely similar.

Re:Ask HN: Please review my new startup. [Free account for H... by angusdavis on Sunday October 11, 2009 @09:30PM (#875689)
Um, it's called a "design pattern" for a reason.

For more interesting discussions about where to draw the line on imitating others, you may want to check out a little company called Zynga.