The real Ajay Bhatt, co-inventor of the USB port

Re:The real Ajay Bhatt, co-inventor of the USB port by brandnewlow on Sunday October 11, 2009 @02:52AM (#874433)

My take: They didn't use the real guy because this let them create a little buzz and hold him back to give their ad campaign a second wind.

http://www.paulgraham.com/submarine.html

Interesting that a Tonight Show advertiser initiated this interview, the show said yes, and even admits this interview was prompted by a sponsor. (Also interesting that the ad-block HN crowd isn't complaining about watching sponsored content)

Intel's PR and marketing people played this one really well.

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Re:The real Ajay Bhatt, co-inventor of the USB port by mustpax on Sunday October 11, 2009 @10:14AM (#874729)

Almost all interview spots on late-night talk shows are pure marketing. Without fail, the interviewee always has a book or a movie coming out. Or, at most, is a former or current politician, seeking publicity for their latest cause (a foundation they set up or the upcoming election, respectively).

I think it’s quite respectable for Tonight Show to both acknowledge that this is a sponsored interview and to make light of the fact.

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Re:The real Ajay Bhatt, co-inventor of the USB port by raheemm on Sunday October 11, 2009 @10:55AM (#874757)

This monkey will dance for anyone

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Re:The real Ajay Bhatt, co-inventor of the USB port by paul on Sunday October 11, 2009 @06:00AM (#874592)

That seems unlikely to me.

The "submarine" essay is a good one, but it has caused people here to overestimate the cleverness of PR people. It's better to think more in terms of the press being lazy.

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