Fine, I'll say it if no one else will - the actor portraying Ajay looks funny and acts hilariously pompous, even in such a short ad.

"A decade ago, he would have been reduced to caricature" and the same thing happened now, so who knows whether the real Ajay would've been cool with it or able to pull it off. Consider all the wooden ads by sports stars that come off as stiff and rely on the recognition factor only.