That's kind of how a lot of new products are named, in and out of tech. It can be difficult to create a new word that's agreeable in the way it sounds, and preferably carries a little meaning tied to the product.
The search engine issue is a very real problem, I agree. Like in the early days of the Go programming language. Eventually the indexes got better, especially if you gave a little more context to the search (ie. "http client libraries for go"). And, of course, learning early on that it was going to be a known problem so I started using golang in my searches.
It is quite difficult to come up with a good catchy name that has no meaning in the real world, and yet is easy to memorize.
Having said that, I agree with you (and don't understand why people were down-voting, you make a perfectly valid point?). I had real trouble a while back searching how to use "chef knife" and how to write "chef recipes".
Could you give us a few examples of a better name?
It is like they have material world envy or something.
Graphite is already something very common. It makes it hard for people to search in a search engine, and in headlines like this it confuses the hell out of normal people.
I graph lots of things using graphite powder.