IMO They need to offer security hardening services. Remotely install A/V and malware tools (AFTER they run a through analysis). Maybe setup VPN's and train people how to maintain a password vault and setup a completely recoverable backup system.

So many people lose so much due to malware and virus attacks. If someone would go on the offensive to help people maintain basic security, that would be a great offering. Heck, the internet world NEEDS this kind of thing to minimize the presence of botnets.