For example, I see LVS dropping and am considering starting a position. I ping the people who hold LVS right now (nvestly.com/ticker/lvs) and ask them what they think and if they know what's driving the selloff. Reality is that people on Nvestly are generally well-informed about what they hold, so new information surfaces and the entire group benefits. The fact that people's identities are tied to real portfolios tends to generate higher quality discussions vs. a Stocktwits, Yahoo! group or even SeekingAlpha comments.

If you don't ever trade and don't have to discuss anything, it's most helpful just to track your portfolios in one place without multiple logins and to see your returns. The annualized return (IRR) figure for example is something you can't generally get without paying an analyst (or investing hours into a spreadsheet). The IRR is important because it's an annual return that all funds in the world look at (like angels looking at traction).

Newbies do like to follow 'top investors'. I actually didn't think this would be super relevant but people loved it so we made it the homepage upon login and are adding a few things to protect people against blindly following.

Experienced investors have been using Nvestly as an investment resume of sorts. The system pulls up to 10 years of historical track record info and this is unprecedented afaik.

So these are 3 use cases. Let me know if it doesn't answer your question.

Do you mean for experienced investors or for regular users? If it's the latter, I'm curious as to how - by parsing PDFs from the supported brokers? It would be in fact pretty cool since places like personal capital only do 90 days max when a new account is imported.

i suppose if your friends were trading everyday, the value in that would be tiny, but for longer term investments, seeing the herd mentallity might make it easier for people.