Re:über vs. Uber
by schoen on Saturday December 06, 2014 @08:03PM
(#8710838)
Yeah, Wiktionary calls the English loanword (without umlaut) /ˈuːbər/ and the German /ˈyːbɐ/. I think it's been a fairly ironic productive prefix in some people's informal English for a while, often hyphenated, like "uber-cool", "uber-interesting", ?"uber-dangerous". (Latin "super" is cognate with German über as well as Greek "ὑπέρ" (hyper)!)
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Yes, its use is pretty similar to super/mega in German.
And you can't mention the German "super" in 2014 without pointing out this viral marketing campaign: https://www.youtube.com/watch?v=jxVcgDMBU94 (explanation: http://www.slate.com/blogs/browbeat/2014/02/24/supergeil_ede... )