Re:IBM’s Watson Analytics platform is now open to everyone
by Napoleon1963 on Saturday December 06, 2014 @12:01PM
(#8709563)
I find the "Stories" section at the bottom to be particularly distasteful.
As far as I can tell, they've just taken stock photographs, labeled them with plausible names, and made them seem like testimonials without actually being real testimonials.
I don't expect marketing efforts to always be completely honest, but these "stories" seem like a really condescending sham to me.
I wouldn't mind it if they discussed how this technology could benefit certain business roles, but to attach fake (as far as I can tell; please let me know if I'm wrong!) personae to these stories comes off as deceitful to me.
Marketers, please, stick with actual testimonials very verifiable people, or don't even bother!
Re:IBM’s Watson Analytics platform is now open to everyone
by larrymcp on Saturday December 06, 2014 @05:31PM
(#8710443)
Haha, yeah when I saw the stock photos of the Tina Fey lookalike and the hipster bearded IT manager, I said "okay, um this part of the site doesn't appear to be targeted at me".
As far as I can tell, they've just taken stock photographs, labeled them with plausible names, and made them seem like testimonials without actually being real testimonials.
I don't expect marketing efforts to always be completely honest, but these "stories" seem like a really condescending sham to me.
I wouldn't mind it if they discussed how this technology could benefit certain business roles, but to attach fake (as far as I can tell; please let me know if I'm wrong!) personae to these stories comes off as deceitful to me.
Marketers, please, stick with actual testimonials very verifiable people, or don't even bother!