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Re:Are You a Robot? Introducing “No CAPTCHA ReCAPTCHA” by robotresearcher on Wednesday December 03, 2014 @08:01PM (#8697324)
Google Search is free to search. It's not free to advertise on. Searchers are not Google's customer.
Re:Are You a Robot? Introducing “No CAPTCHA ReCAPTCHA” by xnull1guest on Wednesday December 03, 2014 @08:12PM (#8697368)
In this sense the searcher, her data, her screen real estate and her attention are the product Google offers to advertisers.

These are the things the searcher trades for the service.