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A comment on The myth of the page fold: evidence from user testing. Parent comment

Re:The myth of the page fold: evidence from user testing by dcminter on Thursday October 08, 2009 @11:57AM (#869229)
"Generally speaking his company sells 3-day usability testing workshops for $23,000."

Don't you think that the selling of $23,000 usability testing workshops might constitute an incentive for him to push for more hands on usability testing rather than the blind acceptance of his findings?

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Re:The myth of the page fold: evidence from user testing by ahoyhere on Thursday October 08, 2009 @12:29PM (#869320)
Yes, if you hire him.

But you said that he is a powerful proponent for low-cost, self-run tests... and he's not, really, as I pointed out. Lukewarm at best, perhaps.

Meanwhile, why do you think he doesn't recommend testing for differences when he makes his announcements regarding findings? Or even mention that they vary?

This is just pure speculation, but it seems as if he's more concerned with sounding authoritative -- so people hire him -- than pointing out the ambiguities in statistical usability research.

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