I don't recall claiming to make the world a better place. We've changed our focus since I joined and to be honest I was more excited about the original vision but I'll take corporate file sharing over online advertising any day.
Then again, I'd take life as an itinerant purveyor of french toast and fine liquors over online advertising so I'm hardly representative of the average person in this "industry".
People going on about cultural fit and missions -- while, of course, having a problem hiring -- make me literally laugh out loud.
I'd rather be an itinerant snow bum, personally.
I don't think culture has been a major issue for us when hiring. I merely brought it up as a counterpoint to the "just raise the salary" argument which strikes me as disingenuous.
And it's just a job. Not a mission.
People jump out of bed to go skiing, or cure cancer, or research fundamental physics, or to practice medicine, or to help the needy, or to help animals, or to put a human on mars, or for 1000 other reasons.
Not to steal a point of marketshare from office 365.
But I do think I see why aerofs has trouble hiring.