Phenomenon > observation > Induced hypothesis > Method choice > Deduction via metrics > Phenomenon ...
Starting at "a concrete basis for performing repeatable, independent experiments" is a skyhook. Scientists have a hand in generating that "basis" and it's called inductive logic.
I think we agree on the fact that the production of knowledge involves the testing of hypotheses but not whether the generation of hypotheses via observation of phenomena is part of science. Semantic, I suppose, but I think it's crucial to take the rudder so to speak by developing hypotheses deliberately.
"Science" is already a very vague term, and I think it's important to keep it as concrete as possible in meaning. In my mind, science is associated with testable hypotheses. The generation of hypotheses could be considered part of science, but only if those hypotheses are testable, and in fact tested through experimentation. Otherwise you are simply making guesses. I think this article falls into the "guessing" category.
I don't want "prescientific" to be seen as derogatory, though, which I think may confuse people. It's an important stage in the development of a field of thought. As they say, a field of human endeavor progresses through three stages as our understanding grows: first it's a philosophy, then a science, then an art.
It's only once people start saying anything and everything that improves human knowledge is "science" that "unscientific" becomes insulting. I think, if we keep the meaning of "science" concrete and explicit, then we can acknowledge that there are unscientific ways of learning and advancing without sounding insulting.
I do think that much of what humans do is ascientific. But Jessica's examination of founders, esp via a structured interview, is not in this category.
Whether something is science or not doesn't affect whether it's good or worthwhile knowledge, though! You wouldn't stop running user studies just because you're not going to get to population-level significance using them. There are many paths.
It seems to me that the field (as it were) is simply in a pre-scientific phase of exploration and experimentation. Once we have a concrete basis for performing repeatable, independent experiments to (dis)prove concrete hypotheses, then the field will have entered a scientific stage.