That's a good heuristic for job offers and most marketing materials. In the context of the new yorker, you might want to reevaluate that model.

Writers there are first and foremost writers, they're attracted to the context of words and how they're used. For better or worse, ninja is the parlance of our time.

I think these kinds of 6k articles written by a non professional are intended to give an outsider the feel of what it would be like to be there. Seemed pretty effective to me.

Fair enough. I first heard the term used outside of normal context used to describe Juggalos and fans of ICP. I think that explains my strong aversion.