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Re:Ask HN: Tried something different for the home page, any ... by toumhi on Monday November 24, 2014 @07:51AM (#8652127)
This is what's called gradual engagement. Google what patio11 has to say on the topic, but to summarize it it's not an obvious win and you should A/B test that (against just getting contact details + getting them into a free trial).

Now, I see you have just launched a beta version and have an aversion to copywriting (on the "try" page). In my opinion, you should focus on explaining the value proposition to users, getting a few of them onboard and working on the engagement. Avoid spending too much time on the product itself and listen to what the users have to say: is it solving a need? How are they using your product in their work? etc etc

Re:Ask HN: Tried something different for the home page, any ... by dstpierre on Monday November 24, 2014 @08:05AM (#8652167)
I will search what Patrick said about gradual engagement for sure. I was not aware it had a name or something, thanks.

I completely agree with you on focusing on user feedback, I simply wanted a different, more quicker first impression homepage.