Re:The death of advertising authenticity
by stingraycharles on Tuesday October 06, 2009 @02:37PM
(#864871)
The article makes a good point, but I don't think I'd call it the death of authenticity. A deceptive banner ad is just the new version of a fast-talking door-to-door salesman. It's the method of reaching consumers with the lowest barrier to entry, and that's why it is so popular with the inauthentic.
That is a good point. On top of it, it is merely a matter of choice: you can still make "authentic" ads online, but just because the internet doesn't require you to do so, you see so many inauthentic ads online.
I personally still vividly remember that Nintendo WII ad that ran on youtube about a year ago, which played a youtube video and after a few seconds the whole page started to fall apart ("shake it", see: http://mikeabundo.com/2008/09/25/shaking-wii-youtube-ad/). That is quality online advertising, and it has just as good an effect as quality TV advertising.
That is a good point. On top of it, it is merely a matter of choice: you can still make "authentic" ads online, but just because the internet doesn't require you to do so, you see so many inauthentic ads online.
I personally still vividly remember that Nintendo WII ad that ran on youtube about a year ago, which played a youtube video and after a few seconds the whole page started to fall apart ("shake it", see: http://mikeabundo.com/2008/09/25/shaking-wii-youtube-ad/). That is quality online advertising, and it has just as good an effect as quality TV advertising.