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Re:Ask HN: Non hypergrowth startups by michaelbuckbee on Sunday November 23, 2014 @03:11AM (#8648144)
I'd suggest the term "Bootstrapped" to "Lifestyle".
Re:Ask HN: Non hypergrowth startups by danieltillett on Sunday November 23, 2014 @05:53PM (#8650264)
Bootstrapped is a description of the funding not the purpose of the business. We need a term to capture the purpose of the business.