Re:The death of advertising authenticity
by joe_the_user on Tuesday October 06, 2009 @01:41PM
(#864712)
Another point, though, is that the Internet is actually making harder to buy legitimacy -- and all to the good.
We know the successful story in Internet ads is not the banner ads but the Google text ads. Text ads aren't for buying legitimacy but for spreading information. Those with something of inherent value just want to tell you about it. Those who sell carbonated corn syrup they associate with a "life style" want to buy legitimacy. Which is better?
We know the successful story in Internet ads is not the banner ads but the Google text ads. Text ads aren't for buying legitimacy but for spreading information. Those with something of inherent value just want to tell you about it. Those who sell carbonated corn syrup they associate with a "life style" want to buy legitimacy. Which is better?