You don't have to pick out a different strain every month (or however often you purchase). Once someone finds 2 or 3 that they like they just keep buying those. People are already faced with a huge number of choices for alcohol and numerous other consumable products, but have little difficulty identifying their favorites even if they're not not connoisseurs of any particular product.

I think there's also significant value to the supply chain if there's evidence that certain strains have a committed market over time. You get better informed decisions on what to deprecate/not grow in the future, and if you have a dedicated customer base for a particular strain, you've got data telling you exactly how much growing space to dedicate to that.

True, but I am not seeing the claimed consumer surplus. Data-driven decision-making is good up to a point, but it too easily becomes an excuse for chasing the lowest common denominator, because it mistakes popularity for quality. Budweiser is (I think) the most popular beer int e US, but anyone who likes beer knows it's not particularly good, it's just the least bad across multiple criteria.

It may be worth considering putting the Goldstar menu on your site so users know what options are available to them. Could even include Leafly reviews so people can have a bit more info on what they're getting each month.

I don't think it's hyperbolic; many of the dispensaries (the larger ones, yes) in Seattle, not even SF/BC, have well near 100+ strains.

While I certainly can echo your concern about "success means your customers leave you" there's certainly a draw to variety, and similar services (get random fruit delivered to your door each month) have managed to find a market segment, so I look forward to seeing if this pans out.

Well that's certainly a concern. We hope that everything about the experience will make people want to stick with it. Even if you are educated about marijuana strains its a better customer experience than going to a dispensary or using traditional delivery.

It seems to work alright for "Wine of the Month" clubs.