Why is everyone just attacking these people without trying the product at all? Does anyone share their scaling plans directly with HN? I'm very put off by the negativity here.

I think this is a great idea. There are a ton of patients who want a great new selection of their medicine delivered to them with no hassle. I'd love to try this service if they actually deliver on the "top shelf" promise. In my experience, not all "top shelf" flowers are made the same. Would be down to try a month though!