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A comment on Brands Are Wasting Money on Facebook and Twitter, Forrester Says.

Re:Brands Are Wasting Money on Facebook and Twitter, Forrest... by forrestthewoods on Thursday November 20, 2014 @01:29AM (#8634653)
Every mobile game dev that I know claims Facebook ads are, by far, the best for acquiring users. <shrug> Take that data point as you will.
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Re:Brands Are Wasting Money on Facebook and Twitter, Forrest... by Romdeau on Thursday November 20, 2014 @01:34AM (#8634655)
This is more specifically talking about maintaining your facebook company page and trying to engage with your userbase/followers.

After Facebook introduced the promoted posts concept if you were a brand you saw your engagement rapidly die off unless you were spending the money on it.

Purchased adds still work well if not better when targeted properly.

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