They want to "give the media a taste of its own medicine"? They already are. It's called marketing and advertising. The press, political parties and private businesses constantly manipulate people's opinions. They both use elements of fantasy and attention grabbing headlines.

Here's the marketing copy on Uber's website right now: "WELCOME TO ANYTHING IS POSSIBLE", "TIME, VALUE, AND CONVENIENCE — YOU CAN HAVE IT ALL", "HAVE MORE FUN WITH THE PEOPLE WHO MATTER MOST", "YOUR SHORTCUT TO EVERYWHERE IS ARRIVING NOW".

Oh really, so you're fine spewing total bullshit but you're gonna have a hissy-fit and act like a toddler when someone writes a sensational article?

Get over yourselves!