Obviously ideally people will read past the biggest font on the page, but that doesn't always happen.
I revisited the page and realized my eye was immediately drawn to the huge propaganda eagle, after which I jumped to the middle of the article and started skimming. Once again I missed the initial sentence. Had to intentionally look for it.
Since I have enough information to determine that I don't want the Freedom Act to pass, why would I click through to the article?
So you didn't read the article, which was the original complaint of the root comment. If you can't take 30 seconds to read about legislation that could significantly impact the power of the security state to spy on the American public, you're not doing your duty as a citizen.
So why would I read it?
If you take a systemic stance on improving the problem, then you have a chance at improving the rate at which people do their duty as citizens.
Your choice.
"The USA Freedom Act, the leading contender for NSA reform, is set for a vote this week. The bill has some problems, but is a major step forward for surveillance reform. That's why we're asking you to call your Senator and urge them to support the USA Freedom Act."
How much more clear do you want it?