Re:Advertisers scramble as ‘non-human traffic’ eats up onlin...
by shostack on Thursday November 06, 2014 @08:13PM
(#8570802)
Hats off to them for a genius attack. Wow.
Retargeting was definitely ripe for abuse. This underscores the importance of getting MUCH smarter and pickier with your audience lists and how you actually define them and value their contribution to a given conversion.
Retargeting was definitely ripe for abuse. This underscores the importance of getting MUCH smarter and pickier with your audience lists and how you actually define them and value their contribution to a given conversion.