Some background on Wanelo:

  - Wanelo is a social shopping website and app
  - “Wanelo” stands for “Want Need Love”
  - Launched in 2012
  - 11 million users (as of August 2014)
  - 33 employs
  - Headquartered in San Francisco
  - 90% of Wanelo’s members are women, mostly in their 20’s
  - 85% of Wanelo's traffic is from mobile devices
  - Current valuation is $100 million +

http://en.wikipedia.org/wiki/Wanelo