Hi Nir, since I read the first self-published version I've been seeing applications of the 'Hooked' pattern everywhere - from Meetup groups to college dating to rideshare apps.

Did you see this as a universal pattern, or did you develop it from a specific case and then find that it applied very broadly?

True for me too. now that whatever task I do or See around I see this 'Hooked' pattern everywhere. Not just tech apps but in real life or non tech products, online offline market.

I started out looking for what made technology habit-forming but then the more I dove into the research and the model I started seeing it in all sort of products and experiences.

what is the biggest change you see in people's mindsets after reading hooked or attending one of your workshops? By people I mean founders or other product people

One of my favorite things to see after a workshop or hear someone tell me after they've read the book is that now they understand what's missing in their product. Finally, they know what to do next! At my last company, we constantly struggled with the question "what should we build? What features matter?" With Hooked, I wanted to make a guide book to help product makers prioritize based on the psychological principles of what drives user engagement.