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Re:Paul Buchheit: There's no such thing as a "social network" by jraines on Monday December 03, 2007 @10:34AM (#85617)
Very insightful.

This post and this article(1) by Clay Shirky should be required reading for anyone building socially-oriented software.

1) http://www.shirky.com/writings/group_enemy.html Old news to some I guess - but I just found it via a link nostrademons posted in a different thread and it was the most interesting thing I've read all week.

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