>> But on the last day of the campaign, mobile use doubled: 32% of donors donated from their phones or tablets instead of waiting to get to their laptops
This is to me a killer insight. I just sent my first invoice from my mobile phone. I have always always assumed I could not use my mobile for a complex website but it was relatively painless - and 1000 times more convenient (at work, not on clients network etc)
I only did it because I "had to", and it worked because the company (freeagent) has put enough effort in. Now I can do more accounts on my mobile - and all those who donated above will be likely to donate earlier me time than the last day because it worked this time round.
This is to me a killer insight. I just sent my first invoice from my mobile phone. I have always always assumed I could not use my mobile for a complex website but it was relatively painless - and 1000 times more convenient (at work, not on clients network etc)
I only did it because I "had to", and it worked because the company (freeagent) has put enough effort in. Now I can do more accounts on my mobile - and all those who donated above will be likely to donate earlier me time than the last day because it worked this time round.