I think you're vastly over estimating the impact of tech news sites. A decent front page article on techcrunch will get you a couple of thousand visitors, the vast majority of which won't be in your core customer group.
The main advantage of tech news sites is that they're read by potential investors, partners, employees, etc. rather than because they get you users.
You really need to get your early users through graft, tech news coverage won't really help you except in exceptional circumstances.
Is asking tech journalists you've just met to write about your startup considered annoying?
Re:Why Silicon Valley Works
by Emphaticdotco on Monday November 03, 2014 @09:55PM
(#8554924)
All depends on the "how". If you make the effort to show that you understand their coverage niche, and make sure that you actually fit into it, and also have (or can package) your story as something newsworthy then go for it.
If you try to bootstrap a startup without using SV's media outlets (as would be the case for people who don't have connections to these folks), you're going to have a much harder time.