Re:Dell’s Life After Wall Street
by dded on Monday November 03, 2014 @09:56AM
(#8551035)
> It's not like after calling Dell and not getting an answer [...], you say "Oh, fuck it - I'm going to do gardening instead".
Perhaps not, but it influences the answer to your next question:
> Instead the major determinant is how good is your last laptop - is it good enough?
The more effort it takes to buy a new computer (given that I already have one), the less likely I am to buy one. Eventually customers get to the point of need, and buy. But sales could probably be noticeably higher if the purchase experience were straight-forward. In addition to the need-based sales, there'd be want-based sales.
Perhaps not, but it influences the answer to your next question:
> Instead the major determinant is how good is your last laptop - is it good enough?
The more effort it takes to buy a new computer (given that I already have one), the less likely I am to buy one. Eventually customers get to the point of need, and buy. But sales could probably be noticeably higher if the purchase experience were straight-forward. In addition to the need-based sales, there'd be want-based sales.