Speaking of perspective, the Apollo was fully-backed by the government of the most powerful economy in the world at the time - 4% of the federal budget was directed towards it, with 34,000 NASA employees and 375,000 third-party employees, with a cost of ~$140B of today's dollars. How the hell is a private company supposed to compete? Not even Apple's famed $100B in cash could pay that bill.

http://en.wikipedia.org/wiki/Budget_of_NASA#Cost_of_Apollo_p...

Edit: It's also worth noting that the same entity that ran the Apollo missions currently has no way of putting people into space, and the last system they had also looked like a plane... and had problems with exploding and killing people.