That's an excellent observation. I often feel that in the rush to acquisition the future of the product line can get lost. For example, one of the previous non-profits I worked with used myfamily.com for communications. Myfamily.com was bought out by Ancestry.com not too long ago, and progress on the MyFamily site - a completely separate but corollary product line - stagnated until they simply ended the product's run with just a few week's warning. After a while, when the acquired company's goals no longer apply for the new parent - or when they simply become too much of a hassle - they are simply left to twist in the wind.