especially given the trend is for mobile "apps" to really be trivial front ends for web services.
Yep. After doing mobile for a while you start to notice that most apps are just listviews hitting REST endpoints. Not exactly earth-shattering technology.
Obviously flesh blood is a good thing, however, this problem space has been thoroughly explored.
The real unexplored area is that few people have noticed just how insanely powerful the GPUs in these devices are, but again the problem is in working out what they might be useful for, especially given the trend is for mobile "apps" to really be trivial front ends for web services.