Exactly. Google is an Oracle: we pose it a question and it provides the "right" answer given it's near infinite amount of information. That perspective is built so deeply into Google that it's one of the few things it will never be able to change.

I also think that will eventually be its undoing because can we, if we draw a parallel to real life, think of something more valuable than someone who always has the "right" answer? I certainly can and I'm convinced that will be the end of Google's dominance.