It's simple (automatic) to use but not simplistic. Its power ramps up when you need it (file recovery) and fades away when you don't.
It doesn't get in the way (with advertising, installing crapware, charging micropayments, proprietary restrictions/formats, etc.)
I think this was pretty shallow analysis by the author, but to his very first point - I do think it's the elephant in the room for a lot of startups. One of the most consistent pieces of advice/feedback I've heard from serial entrepreneurs and VCs is to stay razor focus.
However, for me it's not so much a sync tool than an auto backup / versioning / web access to your files.
I'm probably preaching to the converted, I'm sure most people who frequent ycombinator know about that but I still thinks it's once of the best uses for it so far along with backing up critical files.
It's also one of the only online services where I actually am strongly considering subscribing and paying money to upgrade once I approach the 2GB limit.
Rather than punting on the hard issues and creating another WebDAV-like service, they actually created something that just works.