I was also put off by the video, made me pretty much disinterested in the product as well.

After a bit of introspection, I think the turn off is the cheap emotional ploy that you will somehow gain a lifestyle from using their inbox filtering app.

You know, after finishing a shift on your kickstarted-funded peruvian food truck, you can go practice with your band and take selfies.

For me, it would be far more effective if they showed me how the product would help an average everyday person.