Re:Google Inbox
by smacktoward on Wednesday October 22, 2014 @02:04PM
(#8494092)
Is there any tech product today whose creators would say it is not "designed for mobile use, on the go, for a diverse array of tasks"?
> Young urban people fit that demographic a lot more than a suburban commuter would, since that lifestyle comes with a pretty set routine and a limited variety of schedules
Yeah, no way a person with three kids and a full-time job has a hectic schedule.
Indeed, the video got me thinking that they've probably done a lot of user testing already and they're confident to market it past the HN-type of people.
It also looks so confident that I thought I (31 years old) wasn't in their demographics anymore, and given I'm used to a Gmail interface which was invented in 2006, it may soon be going out of the door, but that's an inner fear of me which is talking.
Such ads make less sense when you have too-happy hipsters dancing in a park about the latest Windows edition, admittedly. But showing ads in the context of their use and probable demographic seems reasonable.