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Re:When Women Stopped Coding by kasey_junk on Tuesday October 21, 2014 @05:35PM (#8490210)
The segment mentions that most "tool toys" are marketed at boys. Specifically mentioned Tonka Trucks but think plastic saws, hammers, etc.

They couldn't find any data one way or another about if that marketing made sense.

Re:When Women Stopped Coding by bhaumik on Tuesday October 21, 2014 @05:41PM (#8490250)
My younger sister would've been more likely to enter tech if there was less barbie and more this: https://www.youtube.com/watch?v=IIGyVa5Xftw