Re:And if only 1% of those people...
by swombat on Monday September 28, 2009 @01:40PM
(#848827)
The huge difference, though, is in how those people are approached.
If you've got a good product and you go and talk to the right people about it, some percentage (hopefully much larger than 1%) will end up buying it. If you just send spam to a billion people, however, chances are hardly anyone will buy it.
Advertising is spam. Sales is not spam. Giving out CDs as a promotion at an event where you're present, where people can see you, is not a faceless marketing attempt to get that "1%" effect.
Finally, the advice in the previous article was intended to make an immediate difference to the band's receipts and, iirc, it did. The fact that some percentage of those who bought the donationware CDs also brought more friends along the next time the band visited was only a nice side-effect.
If you've got a good product and you go and talk to the right people about it, some percentage (hopefully much larger than 1%) will end up buying it. If you just send spam to a billion people, however, chances are hardly anyone will buy it.
Advertising is spam. Sales is not spam. Giving out CDs as a promotion at an event where you're present, where people can see you, is not a faceless marketing attempt to get that "1%" effect.
Finally, the advice in the previous article was intended to make an immediate difference to the band's receipts and, iirc, it did. The fact that some percentage of those who bought the donationware CDs also brought more friends along the next time the band visited was only a nice side-effect.