I get what you're saying, but privacy is a huge issue, and figuring out how to protect peoples' historical expectation of privacy and a 'clean slate' by most standards is something the EU is grappling with. It isn't evil, though its implementation may be misguided.

I do not want to live in a world where everything I've done, and every mistake I've made, is indexed and shared across the world. Not everything about the Internet revolution has made the world a better place.