A bootcamp graduate stands a decent shot at an entry-level web-dev job. That's 60k-90k, depending on location. But that's just the beginning - to have a solid career trajectory from there is going to require self-directed learning of much of the material typically learned in a 4-year CS program.

I think honesty is the best policy. Real completion rates, placement rates, and a distribution of starting salaries goes a long way. As does where-are-they-now data, but I know that that is hard to collect reliably.