It is true that by taxing something you usually discourage it, but that's a simplified view that's not always the case. It assumes normal goods and a particular relationship between taxation and interest rates that doesn't necessarily bear out.
In particular, in a discussion of wealth tax vs. consumption tax, you can't rely on the naive assumption that elasticity of consumption has a significant bearing on the net effect of a consumption tax.
See, e.g. http://ntj.tax.org/wwtax/ntjrec.nsf/4E562450B2F268D985256AFC...
I said 'by and large'. It's clearly a long, complicated discussion. But I wanted to provide a reason why taxes might be termed 'punishment' rather than delve into the economics of it all, which you could probably write entire books about.
By and large, the more you tax something, the more you discourage it.